{"title":"HYDRATE","description":"\u003cp\u003eHydrate for Dry Hair\u003c\/p\u003e\n\u003cdiv class=\"heliux-text__wrapper limited-container apply-margins  customizations__text\" id=\"text-97762230c5\" data-components=\"CopyToClipboard\" data-components-params-copytoclipboard='{\n            \"hoverMessage\": \"\",\n            \"clickMessage\": \"\"\n        }' data-components-params-limittext='{\n            \"useModal\": false, \n            \"XFContentPath\": \"\"\n        }'\u003e\n\u003cp\u003eWe are great lovers of summer, sun, and the delicious fruit that comes with it. When the sun is high and the air is warm, there is nothing better than taking a dip in cool water. And afterwards? Time for more hydration! Hair, like skin, needs continuous moisture. We were inspired by our favourite summer fruit, mango, because of its antioxidant properties and basil, known for its soothing and purifying properties. We then combined mango and basil extracts and created the perfect hydrating formula to regenerate and revitalise hair.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"authentic-beauty-hydrate-cleanser-300ml","title":"Authentic beauty Hydrate Cleanser 300ml","description":"\u003cp\u003eAuthentic Beauty were inspired by their favourite summer fruit, mango, because of its antioxidant properties and basil, known for its soothing and purifying properties. They then combined mango and basil extracts and created the perfect hydrating formula to regenerate and revitalise hair.\u003cbr\u003e\nFree from sulfate surfactants, parabens \u0026amp; silicones\u003cbr\u003e\nIt’s a transparent cleanser that moisturizes normal to dry or curly hair\u003cbr\u003e\nIt moisturises normal to dry or curly hair and brings back elasticity and bounce\u003cbr\u003e\nHydrate Cleanser is also available in a 250ml refill format. \u003cbr\u003e\nSodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":50539793088842,"sku":"AUT-84182","price":28.6,"currency_code":"GBP","in_stock":true}]},{"product_id":"authentic-beauty-hydrate-spray-conditioner-250ml","title":"Authentic beauty hydrate spray conditioner 250ml","description":"\u003cp\u003eAuthentic Beauty were inspired by their favourite summer fruit, mango, because of its antioxidant properties and basil, known for its soothing and purifying properties. They then combined mango and basil extracts and created the perfect hydrating formula to regenerate and revitalise hair.\u003c\/p\u003e\n\n\u003cp\u003eFree from parabens \u0026amp; silicones\u003cbr\u003e\nIt’s a leave-in spray conditioner that moisturises\u003cbr\u003e\nIt moisturises normal to dry or curly hair and brings back elasticity \u0026amp; bounciness\u003cbr\u003e\nThe formula with Panthenol adds shine while it helps to detangle.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":50539793121610,"sku":"AUT-09235","price":35.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2766\/7274\/files\/canva_hydrate_spray_cond_1.png?v=1775570900"},{"product_id":"authentic-beauty-hydrate-conditioner-250ml","title":"Authentic beauty Hydrate conditioner 250ml","description":"\u003cp\u003eAuthentic Beauty were inspired by their favourite summer fruit, mango, because of its antioxidant properties and basil, known for its soothing and purifying properties. They then combined mango and basil extracts and created the perfect hydrating formula to regenerate and revitalise hair.\u003c\/p\u003e\n\n\u003cp\u003eFree from parabens \u0026amp; silicones\u003cbr\u003e\nIt’s a conditioner that moisturizes normal to dry or curly hair\u003cbr\u003e\nIt moisturises normal to dry or curly hair and brings back elasticity \u0026amp; bounciness\u003cbr\u003e\nHydrate Conditioner is also available in a 250ml refill format. \u003cbr\u003e\nAllow the daily luxury to enjoy healthy looking hair.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":50539793154378,"sku":"AUT-26354","price":34.35,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2766\/7274\/files\/Hydrate_Conditioner_250ml_7d3f609b-586a-40a8-8d48-8c3d1dd30203.png?v=1775570825"},{"product_id":"authentic-beauty-hydrate-intense-treatment-200ml","title":"Authentic beauty hydrate intense treatment 200ml","description":"\u003cp\u003eAuthentic Beauty Concept Hydrate Intense Treatment 200ml is a deliciously thick, rinse-out hair treatment for dry, coarse, curly hair of all textures.\u003c\/p\u003e\n\n\u003cp\u003eMade with ethically and sustainably sourced botanical extracts of Murumuru Butter and Linseed Oil – chosen for their powerful hair care properties and to support small regional farmers. Murumuru Butter is intensely moisturising and can penetrate the cuticle to hydrate and soften and so reduce frizzy hair. Linseed oil is full of omega-3 fatty acids, vitamins and Biotin which help to increase your hairs elasticity and reduce breakage and split ends.\u003c\/p\u003e\n\n\u003cp\u003eAlthough suitable for all hair types, this treatment works best on medium to thick hair, especially type 4 coarse coils needing a moisture boost.\u003c\/p\u003e\n\n\u003cp\u003eAs with all Authentic Beauty Concept products, the Hydrate Mask is colour safe, PETA approved, cruelty free, and vegan. This product is also free from parabens, and silicones.\u003c\/p\u003e\n\n\u003cp\u003eHair types: Ideal for all wavy and curly hair textures from 3A to 4C\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":50539793416522,"sku":"AUT-55831","price":44.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2766\/7274\/files\/authentic_beauty_concept_hydrate_intense_treatment_200ml_1.png?v=1775571312"},{"product_id":"authentic-beauty-hydrate-mask-200ml","title":"Authentic beauty hydrate mask 200ml","description":"\u003cp\u003eAuthentic Beauty were inspired by their favourite summer fruit, mango, because of its antioxidant properties and basil, known for its soothing and purifying properties. They then combined mango and basil extracts and created the perfect hydrating formula to regenerate and revitalise hair.\u003cbr\u003e\nFree from parabens \u0026amp; silicones\u003cbr\u003e\nIt’s an intense, yet lightweight treatment mask\u003cbr\u003e\nThe intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity \u0026amp; bounciness and shine\u003cbr\u003e\nBehenoyl PG-Trimonium Chloride detangles the hair.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":50539793613130,"sku":"AUT-26377","price":42.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2766\/7274\/files\/HydrateMask200mlbox.png?v=1761650778"},{"product_id":"authentic-beauty-hydrate-lotion-150ml","title":"Authentic beauty hydrate Lotion 150ml","description":"\u003cp\u003eAuthentic Beauty were inspired by their favourite summer fruit, mango, because of its antioxidant properties and basil, known for its soothing and purifying properties. They then combined mango and basil extracts and created the perfect hydrating formula to regenerate and revitalise hair.\u003c\/p\u003e\n\n\u003cp\u003eFree from parabens \u0026amp; silicones\u003cbr\u003e\nIt’s a moisturising lotion that helps fight frizz and leaves the hair supple \u0026amp; manageable\u003cbr\u003e\nIt helps fight frizz and leaves the hair supple \u0026amp; manageable while it protects the hair from blow-dry damage and improves the combability\u003cbr\u003e\nPhenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":50539793678666,"sku":"AUT-77288","price":31.6,"currency_code":"GBP","in_stock":false}]},{"product_id":"authentic-beauty-hydrate-mask-500ml","title":"Authentic beauty hydrate mask 500ml","description":"\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":50539794202954,"sku":"AUT-04741","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2766\/7274\/files\/authentic-beauty-concept-hydrate-intense-treatment-200ml.jpg?v=1748006390"},{"product_id":"authentic-beauty-hydrate-smoothing-serum-100ml","title":"Authentic beauty hydrate smoothing serum 100ml","description":"\u003cp\u003eIt's a deeply moisturising water-based serum that defines and smooths hair to reduce frizz.\u003c\/p\u003e\n\n\u003cp\u003eFree from parabens \u0026amp; silicones\u003cbr\u003e\nIt’s a lightweight serum\u003cbr\u003e\nReduces frizz \u0026amp; smoothens hair surface\u003cbr\u003e\nFor soft curl definition\u003cbr\u003e\nThe water-based formula enhances the natural hair texture without creating build-up or overburdening the hair.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":50539794366794,"sku":"AUT-10652","price":40.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2766\/7274\/files\/s_l1600__1.png?v=1775571559"},{"product_id":"authentic-beauty-hydrate-curl-enhancer-250ml","title":"Authentic beauty hydrate curl enhancer 250ml","description":"\u003cp\u003eFree from parabens \u0026amp; silicones\u003cbr\u003e\nIt’s a moisturising lotion that helps fight frizz and leaves the hair supple \u0026amp; manageable\u003cbr\u003e\nIt helps fight frizz and leaves the hair supple \u0026amp; manageable while it protects the hair from blow-dry damage and improves the combability\u003cbr\u003e\nPhenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":50539794497866,"sku":"AUT-96662","price":40.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2766\/7274\/files\/Authentic_Beauty_Concept_Hydrate_Curl_Enhancer_1.png?v=1775571621"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2766\/7274\/collections\/ARKIV_ABC_COMB_132-v2.webp?v=1775557948","url":"https:\/\/0xjw4b-a0.myshopify.com\/collections\/hydrate.oembed","provider":"wildabouthair ","version":"1.0","type":"link"}