{"title":"AMPLIFY","description":"\u003cdiv class=\"heliux-text__wrapper inpagenavigation__item limited-container skip-margins customizations__title\" id=\"title-f29c806c98\" data-type=\"h1\"\u003e\n\u003ch1 class=\"heading3 hide-if-empty-placeholder apply-margins apply-font-style title__heading\"\u003eAmplify for Fine Hair\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"heliux-text__wrapper limited-container apply-margins  customizations__text\" id=\"text-28a585efc5\" data-components=\"CopyToClipboard\" data-components-params-copytoclipboard='{\n            \"hoverMessage\": \"\",\n            \"clickMessage\": \"\"\n        }' data-components-params-limittext='{\n            \"useModal\": false, \n            \"XFContentPath\": \"\"\n        }'\u003e\n\u003cp\u003eYou don’t have to be British to love tea! We are great lovers of a cuppa when we need a little break during the day. It was only natural, that when looking for powerful ingredients to enhance our products, we would look to our morning green tea for answers. Green tea, known for its powerful antioxidants, became the starting point when thinking about the Amplify range. The lightweight products combined with a fresh touch of lime are the perfect way to add body and volume to your hair\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"authentic-beauty-amplify-conditioner-250ml","title":"Authentic beauty amplify conditioner 250ml","description":"\u003cp\u003eDescription\u003cbr\u003e\nAUTHENTIC BEAUTY CONCEPT AMPLIFY – FOR FINE HAIR\u003c\/p\u003e\n\n \u003cp\u003eYou don’t have to be British to love tea! When looking for powerful ingredients to enhance the authentic beauty concept products, green tea, known for its powerful antioxidants, became the starting point when thinking about the Amplify range. The lightweight products combined with a fresh touch of lime are the perfect way to add body and volume to your hair.\u003c\/p\u003e\n\n\u003cp\u003eTHE SCENT:  This scent leaves an incredible fresh and natural luxurious feeling thanks to the green lime, mandarin and green tea leaves, sweetened by a premium cloud of iris and a delicate freesia petal scent, warmed-up into an unforgettable soft and sensual woody powdery scent.\u003c\/p\u003e\n\n\u003cp\u003eGreen Tea and Lime is known for:\u003c\/p\u003e\n\n\u003cp\u003eRegenerating and Hydrating\u003cbr\u003e\nAntioxidant\u003cbr\u003e\nEnergising and Anti-inflammatory\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":50539792433482,"sku":"AUT-60490","price":34.35,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2766\/7274\/files\/Kennaland_ProductShot_ABC_AmplifyConditioner300ml.png?v=1775570038"},{"product_id":"authentic-beauty-amplify-cleanser-300ml","title":"Authentic beauty Amplify cleanser 300ml","description":"\u003cp\u003eFree from sulfate surfactants \u0026amp; parabens\u003cbr\u003e\nIt’s a lightweight cleanser that adds volume \u0026amp; boosts body for fuller hair feel\u003cbr\u003e\nIt boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel\u003cbr\u003e\nAmplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.\u003cbr\u003e\nGreen tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":50539792990538,"sku":"AUT-50411","price":29.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2766\/7274\/files\/Amplify_Cleanser_300ml.png?v=1775569800"},{"product_id":"authentic-beauty-amplify-spray-conditioner-250ml","title":"Authentic beauty Amplify spray conditioner 250ml","description":"\u003cp\u003eFree from parabens \u0026amp; silicones\u003cbr\u003e\nIt’s a lightweight leave-in spray conditioner that detangles fine hair\u003cbr\u003e\nIt moisturises and detangles fine hair on a daily basis\u003cbr\u003e\nThe formula with Panthenol and rice extract brings the hair back to an optimal moisture level.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":50539793023306,"sku":"AUT-79474","price":35.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2766\/7274\/files\/Amplify_Spray_Conditioner_250ml.png?v=1775570082"},{"product_id":"authentic-beauty-amplify-mousse-200ml","title":"Authentic beauty Amplify mousse 200ml","description":"\u003cp\u003eFree from conventional artificial film forming polymers and silicones\u003cbr\u003e\nIt´s a lightweight, medium hold mousse that boosts body \u0026amp; volume\u003cbr\u003e\nIt adds light grip to the hair, but leaves it manageable with a natural hair feel while it protects against blow-dry damage\u003cbr\u003e\nWith heat protection up to 230°\u003cbr\u003e\nCoconut Oil and Jojoba Oil in combination with a cationic polymer support manageability and lasting care effects. Furthermore, it contains a modified biodegradable potato starch. *This product contains Chitosan. We are aware that this is not vegan, but we’ll exchange Chitosan asap.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":50539794923850,"sku":"AUT-16025","price":31.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2766\/7274\/files\/Amplify_Mousse_200ml.png?v=1775572557"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2766\/7274\/collections\/ABC_CONTENT_20210322_854_JPG_CMYK.webp?v=1775564453","url":"https:\/\/0xjw4b-a0.myshopify.com\/collections\/amplify.oembed","provider":"wildabouthair ","version":"1.0","type":"link"}